I’m not sure I haven’t spoken to anyone that didn’t think things were going to continue to be tough here in the UK, and across the rest of Europe. The Irish certainly think so.
What do we do about it? We can pull up the douvet and use it as an excuse, or we can review our business plans and figure out how we are going to make lemonade out of these lemons.
We are probably going to grow at less than 1% per year. But what does that really mean?
- We can budget for a level of activity that stays pretty much the same the next few years, only replacing equipment when it breaks or at least is fully depreciated. We can keep salaries the same and make sure that we come out the end in the same condition we are now. That’s certainly one answer.
- We can decide that we need to take market share from our competitors.